TRG Concessions Summer 2023
creative direction, design, print, distribution
“The goal is to engage and inspire our audience. We want them to celebrate the seasonality of our drinks, the freshness of our produce and appreciate the buzz and excitement that surrounds the season.”
The absolute focus of all three directional concepts in the campaign are the stars of the show, the drinks.
The B&Tea, The Concious Classics and The Sustainable Spritz’s.
Elegant, yet strong typography is set against carefully considered watercolour botanicals, creating a stunningly soft background. The colours and foliage are purposefully selected to compliment the hero image, the perfect way to start the summer holiday you’ve waited so long for!
The conscious classics. Art deco sophistication with a touch of poolside glamour.
The typography sets the tone, with hand drawn illustrations to amplify that ‘now I’m on holiday’ feeling.
The brand partner sits in a clearly defined roundel.
The colours, illustrations and background compositions of each unique direction were developed to be deployed across a wide range of POS assets. They are elegantly implemented when showcasing both the beverage and supporting food offering for each direction in the creative campaign.