FLOW for ALL (Forces Literary Organisation Worldwide), are a not-for-profit organisation which provides a safe space online for anyone affected by war, including friends and family, to share their thoughts and feelings with like-minded people.
They reached out to us with the request for a full rebrand, including a new website, logo and brand identity
Using negative space, we created a logo that incorporated both service personnel and a pen nib, a classic literary symbol to give a sense of reassured familiarity to service users. Complementary blue and orange colourways were used to create attractive but neutral visuals, and to steer away from the traditional armed forces colour palettes.
Branding, Design, Web Design