ZEISS Seeing Beyond

design, print

ZEISS approached us to design, produce and distribute a direct mail campaign in support of their truly special client conference, 'Seeing Beyond'. The brief for the invitations was simple. They should be interesting, premium and build a sense of intrigue and excitement.

We selected GF Smith Colorplan papers for this premium print project, in White Frost and Sapphire Blue, which were duplexed to form a unique and impressive initial luxury invitation. These were followed up with what you see here, a detailed printed itinerary for the exclusive event, delivered in style.

The event was titled 'Seeing Beyond' and we took the opportunity to create a hand finished die-cut wallet, allowing the recipients to do just that, see beyond. This clever deployment of a classic print finishing technique allowed just a glimpse of what was inside the sleeve, delivering the required sense of intrigue to the package of assets.