April 1st 2023 marked a wonderful milestone for our lovely client, Guthrie & Ghani. Based in the vibrant neighbourhood of Moseley, Birmingham, they offer everything you’ll ever need to make your own lovely handmade clothes that you’ll love and treasure, with their one-stop shop of dressmaking fabrics, patterns, kits and more.
The window display at Guthrie & Ghani in Moseley changes with the seasons.
We’ve been proudly working alongside the Guthrie & Ghani team to supply their print for several years now, producing everything from product labels for fabric in the shop to the roadside signage outside.
We also supplied paper packaging for limited edition sew in tags.
As part of the celebrations marking 10 years of the Guthrie & Ghani shop, owner Lauren collaborated with designer Rachel Parker to create a beautiful bespoke fabric pattern – Bee Happy Blooms. Each element of the pattern holds sentimental value to Lauren, and the fabric was launched in 3 colours at the 10th birthday party held at the shop in Moseley.
Bee Happy Blooms – designed by Lauren Guthrie in collaboration with Rachel Parker.
Featuring in two of the ever-popular Guthrie & Ghani Sewing Society kits, the fabric is also available by the metre, along with limited edition notebooks and woven sew-in labels.
The bee that features in the pattern was enlarged and picked out in gold foil on the cover of the books.
The bespoke notebooks are where we come in. We took the raw files for the patterns and scaled them to suit an A5 portrait notebook. Several different paper stocks and finishing options were explored before settling on Fedrigoni Arena Smooth for its quality and feel, properties that really allow the design of the pattern to leap off the page.
For the ultimate and most appropriate finishing touch, we decided on Singer sewn spines to bind the books.