ZEISS approached us to design, produce and distribute a direct mail campaign in support of their extraordinary client conference, ‘Seeing Beyond’. The brief for the luxury invitations was simple. They should be interesting, premium and build a sense of intrigue and excitement.
We selected GF Smith Colorplan papers for this premium print project, in White Frost and Sapphire Blue, which were duplexed to form a unique and impressive initial luxury invitation. These were followed up with what you see here, a detailed printed itinerary for the exclusive event, delivered in style.
Iconic image meets iconic execution of brief.
The event was titled ‘Seeing Beyond’ and we took the opportunity to create a hand-finished die-cut wallet, allowing the recipients to do just that, see beyond. This clever deployment of a classic print finishing technique allowed just a glimpse of what was inside the sleeve, delivering the required sense of intrigue to the package of assets.
This project also provided a fantastic opportunity to bring to life a truly iconic image, the very first photograph of planet Earth, captured as a complete sphere and suspended in space. It was taken on 24th December 1968 by William Anders during the Apollo 8 mission. He used a heavily modified Hasselblad camera, featuring a custom ZEISS Sonnar 250mm telephoto lens.
We always go above and beyond to ensure a finished product exceeds the expectations of the brief.
Whilst we may not hold the accolade of capturing such an iconic moment in history on film, we’re incredibly proud to work with those who did, as we continue to support ZEISS with their graphic design requirements to this day.
“Premium materials meet expert print knowledge”